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Community First Credit Union & Lucidia Bring Home Some Hardware

Jasmyn Pozzo for local2 sault ste. marie
June 14th, 2012 at 1:07pm



Lucidia guy

Bryan Soroka, Lucidia's Creative Director
Credit: supplied

The 2012 Marketing Association for Credit Unions (MACU) Annual Conference was held last week at the Fallsview Casino Resort in Niagara Falls, Ontario. At the conference Community First Credit Union was honoured with three Achievement in Marketing Excellence Awards, or AIMEs as they are better known as.

MACU's most exciting and celebrated event is the annual AIME Awards competition. Attracting entries from credit unions across Canada, the AIMEs recognize achievements in credit union marketing, advertising and communications. The joint partnership and collaboration between Lucidia and Community First garnered wins in the following three categories:

Newsletters - AIM award for Community First’s youmatter member newsletter

Posters and Point-of-Purchase - AIME award for the “Let’s Be Clear” deposit campaign

Website - AIME award for Community First’s “YOU Matter” financial literacy microsite (youmatter.ca)

Community First and Lucida have enjoyed a considerable amount of success at the AIME awards, being recognized first in 2005. Including this year’s three awards, the credit union and agency have amassed a total of 12 AIM and AIME awards.

Community First Credit Union Limited is a full service credit union open to everyone living in the province of Ontario. Community First offers a full range of financial products and services for both personal and business banking. Located in Northeastern Ontario and operating for close to 65 years, Community First has two branch locations in Sault Ste. Marie, and one in Timmins. Member / Owners have convenient access to a surcharge-free network at over 2,300 ATMs across Canada.

Lucidia, Northern Ontario’s largest marketing communications agency, opened its doors in 2001. The agency is unique in that it began servicing its clients’ digital communication needs, and then gradually began offering more traditional advertising and marketing services. Today, Lucidia is recognized for its strength in delivering creative and results-driven solutions that are supported by sound planning and astute strategy in interactive, multimedia and traditional applications.

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